Digital Strategy
Delivering digital strategies that seamlessly align product design with market demand, our focus is on achieving robust product-market fit to drive sustained growth and success.
User Research
While customers wield significant influence over digital product adoption, their desires may not always align with optimal solutions. Our role involves delving beyond direct feedback to unveil customers’ latent needs, offering digital solutions that enrich their broader life experiences.
One Licence. OneMusic.
Drawing on insights gleaned from crafting numerous FinTech sales journeys, Friendly devised a streamlined 3-step system enabling small businesses to easily obtain a music license—a necessity often overlooked by many.
Go with the flow
UX Design
Adopting an Agile UX methodology, we embed user research exercises across our design process. At critical junctures, whether during initial lean UX sketches or final polished prototypes, harnessing user feedback proves invaluable to the entire project team’s success.
UI Deisgn
At Friendly, we specialise in crafting tailored UI designs and developing custom design systems to fulfil the promise of exceptional user experiences. Our focus is on delivering seamless interactions and intuitive interfaces that enhance user satisfaction and drive engagement, setting your brand apart in the digital landscape. This is evident in the GEM Design System Friendly delivered for Macquarie Univeristy.
Adviser Platform & Investor App
To realise HUB24's vision of strengthening Adviser-Investor relationships, in contrast to the disruptive approach of other Robo-Investing FinTechs, Friendly applied our comprehensive skill sets to deliver the product within a tight 18-month timeframe.
View in App Store
Stakeholder Engagement
Friendly understands the critical importance of stakeholder engagement in the design process. By actively involving stakeholders at every stage, we ensure that their insights and needs are seamlessly integrated, leading to solutions that are not just effective, but also truly reflective of the business’ vision and goals.