Customer centred design.
In order to deliver the right product-market fit for our clients, it is crucial to understand the broader customer journey, before starting screen design. Throughout our 5D process, from Discovery to Delivery, the users’ needs are placed at the centre of all design decisions.
Aware Super — Investing in everyone's future.
Rallying around shared values made it so much more fulfilling to lead the design of a bank's digital transformation, into a socially conscious FinTech.
Visit website
$900M+ in acquisitions and investment.
Startups
Working with the limited budgets and tight timelines of pre-investment startups, Friendly has designed numerous digital products to secure venture capital from the likes of AirTree, Nasdaq, and Investible. We now use these Lean UX practices on large corporate projects, to move at startup speeds.
Macquarie University Design System.
GEM is Macquarie University's design system, empowering their team to create digital products with efficiency, consistency and accuracy.
Visit GEM
By name, by nature.
User-friendly – Customer centric design.
Client-friendly – Extension of your team.
Environmentally-friendly – Minimised carbon footprint.
Employee-friendly – Empowered to achieve.
Family-friendly – Life-work balance.
Ultimately, our name was inspired by the childhood Golden Book classic – The Friendly Book.