about
friendly
our story

Who we are // Our key point of difference.

We come from a variety of backgrounds: design, social media management, advertising, performing arts, development, photography and marketing. Ultimately, we are all story tellers. This means we have the necessary skills to cover the full scope required to produce an exceptional project.

We don’t believe in reception desks, armies of assistants and stuffy boardrooms. It might sound cliche’ but we believe in doing what we love and loving what we do - whilst having fun doing it.

Our agile business model is unlike the majority of agencies out there, with our team working on projects, co-located within our clients offices. Many of our clients consider Friendly to be an extension of their team. One of our clients fondly refers to us as his “tiger team”.

What We Do // Our Process

At Friendly, customer centred design is not just a methodology or a workshop technique. We put the customer at the core of our process, from end to end. User stories that are generated in our discovery phase help create our personas, underpin our user journeys, guide our wireframe prototypes, and set expectations for creative concepts. At the end of the process, the same user stories become the criteria that our code is tested against.

Discover

01

Looking-In

Workshop / Interviews / Profiling

02

Looking-Out

Workshop / Interviews / Requirements

03

Synthesis

Agendas / Tasks / Scope

Design

01

Concepts

Site Map / Wireframes / Visual Design

02

Prototypes

Site Map / Wireframes / Visual Design

03

Test+Refine

Site Map / Wireframes / Visual Design

Deliver

01

Build

CSS / UI / Templates / CMS

02

Pilot

UAT / SEO / Accessibility

03

Scale

Content / Marketing / Social

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